Digixium at the 25th Arab Radio and Television Festival

Strategic Presence in the Arab Media Space

From 23 to 26 June 2025, Digixium participated in the 25th Arab Radio and Television Festival, hosted by the Arab States Broadcasting Union (ASBU) in Hammamet, Tunisia. The event took place at the Medina Congress Center and Medina Yasmine Hotel, bringing together broadcasters, media professionals, content producers, and technology providers from across the Arab world.

This marked Digixium’s first participation in the ASBU Festival and an important moment in the brand’s growing visibility in the region. The festival followed Digixium’s successful showcases earlier this year at CABSAT in Dubai and Broadcast Days in Casablanca.

As part of TW Group, a digital solutions leader with regional offices in Tunisia, the UAE, and the United Kingdom, Digixium brought its expertise in intelligent media monitoring to the heart of the Arab broadcasting community.

A Celebrated Festival with a Clear Purpose

The Arab Radio and Television Festival is one of the oldest and most respected media events in the Arab world. Now in its 25th edition, it combines industry discussions with cultural programming, program screenings, and musical performances. It also serves as a key venue for dialogue between media institutions, content creators, and technology innovators.

This year’s event placed a strong focus on transformation within the sector, with dedicated spaces for:

Technology and Equipment Exhibition
Radio and television programming showcases from member organizations
Thematic conferences on AI in broadcasting, Arabic-language content production, and youth engagement

Digixium Showcasing AI-Powered Monitoring

At the Technology Exhibition, Digixium presented its media monitoring platform, designed to help public broadcasters, newsrooms, and government communication teams manage and interpret complex content flows across multiple channels.

Key features of the platform include:

Simultaneous monitoring of TV, radio, websites, blogs, and social media
AI-driven classification, clustering, and language recognition
Dashboards that organize media content into structured formats
Scalable architecture suitable for both small and large operations

Whether used in crisis monitoring, editorial planning, or reputation tracking, the platform is built to improve decision-making through speed, clarity, and precision.

Building Relationships with Arab Broadcasters

Digixium’s stand attracted interest from professionals representing ASBU member organizations and partners from the wider MENA region. The team held meetings with both technical leads and strategic managers seeking modern, regionally relevant monitoring solutions.

Conversations during the event addressed key operational goals such as:

Reducing the overload of fragmented media sources
Monitoring Arabic-language coverage in real time
Integrating AI-driven dashboards into broadcast and newsroom workflows

These exchanges reinforced the need for scalable tools that understand regional media dynamics and can adapt to multilingual environments.

A Brand Rooted in Regional Expertise

As part of TW Group, Digixium benefits from extensive experience in delivering cloud, streaming, and media technologies across Europe, the Middle East, and Africa. Its monitoring platform is one element of a broader media technology ecosystem built to support digital transformation, content monetization, and operational efficiency for broadcasters and public institutions.

The ASBU Festival provided the perfect context to present Digixium’s capabilities and demonstrate its alignment with the goals of Arab media institutions.

Looking Ahead

Digixium’s presence at the 25th Arab Radio and Television Festival is part of a focused strategy to expand across North Africa and the Middle East. By engaging directly with regional broadcasters and showcasing practical tools built for their needs, Digixium is positioning itself as a trusted technology partner in the Arab media landscape.

To learn more about Digixium’s media monitoring platform, visit
www.digixium.com
To contact the team, email sales@digixium.com
Follow updates at linkedin.com/company/digixium

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